Beyond Basic Labs · by Natex Group
Clean.
Smarter.
Cheaper.
Egypt's refillable cleaning and hygiene brand. 45+ products built for Egyptian homes, distributed across 20+ BBL Stations.
Built to break the Packaging Penalty.
Natex is an Egyptian FMCG manufacturer. We make BBL — Beyond Basic Labs, a refillable cleaning brand built on one idea: you should pay for the product, not the packaging.
Up to 30% of what you pay for a bottle of detergent covers the plastic bottle — not the product inside. Our smart DVM network eliminates that penalty entirely.
One brand. Six lines.
Cleaning solved.
Reliable, effective, everyday cleaning for the whole home.
View line →3-5x more concentrated than conventional products.
View line →Engineered for Egyptian fabrics and washing conditions.
View line →Gentle yet effective personal care with skin-friendly formulas.
View line →Keep fabrics fresh between washes with long-lasting scent.
View line →The practical essentials that complete your cleaning routine.
View line →Own a BBL Station. Build a business on refills.
Two franchise formats, B2B bulk supply, and national expansion underway in 2026.
Complete retail concept with 45+ SKUs, 1-2 DVM stations, and IoT dashboard. Ideal for residential areas and high foot-traffic corridors.
Compact DVM-only station inside existing retail — supermarkets, petrol stations, pharmacies. Minimum 2 sqm.
Ready to partner
with Natex?
Whether you're interested in franchise, B2B supply, or have a general question — we respond within one business day.